“EXECUTIVES ARE CONFUSED CAVE-PEOPLE
"who have forgotten many of the hunting and gathering skills and communication abilities that were critical for their ancestors survival, but are still used by many indigenous tribes around the world.”
Improbable as it sounds the key part of Anthony Willoughby’s Territory Mapping Process requires the senior management of organizations to imagine they are members of a cave dwelling tribe living 35,000 years ago (The time our brain reached the size it is today). They are then asked to draw a 'territory map' showing where they perceive their company to be hunting and gathering, where the enemy tribes are and the weapons and resources they have at their disposal. Amazingly enough regardless of where this is done their ‘maps’ instantly cut through politics and complexity and enable the group to bring simplicity and clarity to the key issues, opportunities and barriers that they face.
Through the process they are able to‘re-remember’ and ‘rediscover for themselves’ those survival skills and instincts. It is a fun, emotionally engaging process which enables participants to work out for themselves clearly and succinctly what is really going on in their businesses and where they need to hunt and gather more productively in the future. Anthony’s vision is that one day progressive companies will have a Territory Map of their business plan hanging on their board room wall, so everyone in the firm knows where they are, where they are going and how they are going to help their firm reach its desired destination.
Organisations such as Nokia, Moet Hennessy, Shanghai Volkswagen, Royal Bank of Scotland, and EDS have all used this process to bring clarity, focus and alignment to their business planning process.
(To find out more about the “Inspirational Willoughby” and his ideas click here)
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